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Marketing

MKT 561: Strategic Marketing Management (3 credit hours)
Addresses the importance of organizations being market-driven and customer-focused and presents current theories and practices of marketing management. The course examines the topics of new product development, marketing resource allocation and competitive strategy. Deals with the formulation of strategic marketing as a key element of overall organization plans and policies. Focuses on balancing market opportunities and threats with resources available and alternative responses, including analysis of markets, product, promotion, distribution and pricing strategies.